01.

Ka.

Designing a human crypto experience for Gen Z

Redesigning the Ka.app website around a more user-centered experience, with a fresh visual direction built to better connect with Gen Z, improve engagement, and create a more intuitive, modern, and scalable digital product experience.

Close up of a machine
3D close up detail
Mobile app design

02.

About project

For Cytra, the narrative drew on a more conceptual layer a presence shaped by constant motion.

01.

Client

Kasta

01.

Client

Kasta

02.

Services

Web design

02.

Services

Web design

03.

Year

2023

03.

Year

2023

04.

Industry

Web3

04.

Industry

Web3

03.

Review

What stood out most was his ability to bring structure to ambiguity. Even when the scope was messy, he created a thoughtful UX direction that helped the team move faster and with more confidence.

Mike M

Art director

What stood out most was his ability to bring structure to ambiguity. Even when the scope was messy, he created a thoughtful UX direction that helped the team move faster and with more confidence.

Mike M

Art director

04.

Projects

Close up of a machine
Close up of a machine
Close up of a machine
Close up of a machine