HuFi had to explain how token projects, exchanges, traders and market makers could participate in transparent, reward-based trading campaigns. The existing experience made it difficult to quickly understand how tradeathons worked, who they were for and how rewards were distributed. The redesign introduced clearer messaging, a more focused structure and a stronger visual hierarchy. Campaigns, participants and rewards were organised into a simpler and more consistent experience, making HuFi easier to understand and use.