HUMAN Protocol’s website had to explain a complex ecosystem made up of infrastructure, products, participants and real-world use cases. The existing experience made it difficult for visitors to quickly understand what the protocol offered, how its different parts connected and where to begin. The redesign introduced clearer messaging, a more focused information architecture and a stronger visual hierarchy. Developers and projects were brought to the forefront, while the protocol, products and use cases were organised into a more consistent and scalable experience.