Industry
Blockchain / DeFi
Client
HuFi / HUMAN Protocol
Role
Head of Design (Hands-on)
Scope
Product UX · UI System · Interaction Design
Aligning incentives to drive liquidity and token growth
HuFi is a decentralized platform that enables token projects and exchanges to launch reward-driven trading campaigns (tradeathons).
Design role
As Head of Design, I worked on shaping how this system is understood and experienced, translating complex incentive mechanics into a clear, usable product.
Challenge
Token growth depends on liquidity and trading activity, but:
Incentives are fragmented and manual
Participants lack clear reward structures
Coordination between projects and exchanges is weak
Goal
Create a system that:
Makes incentive-driven campaigns easy to run and join
Aligns all participants around shared outcomes
Increases transparency in rewards and performance
Approach
Reframed HuFi as an incentive engine, not a DeFi tool
Simplified how actions (trade, hold, provide liquidity) map to rewards
Designed clear feedback loops through rankings and performance tracking
Key Work
Defined product positioning and narrative
Designed campaign and participation flows
Structured website around:
activity > rewards > outcomes
Clearer product understanding
Stronger differentiation from typical DeFi platforms
Improved accessibility for both projects and traders